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Savlon shows reality of mother's love

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MUMBAI: Savlon, a health and hygiene brand from the house of ITC has launched a campaign ?Bharosa Maa Sa?. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to. 

This ode by Savlon India seamlessly touches upon a powerful antiseptic insight that when we are hurt we subconsciously call out to our mothers. We instinctively utter 'amma', 'mummy', 'aai', 'maa' etc, all proof of the fact that we are so deeply connected with our mothers. The film directed by Shashank Chaturvedi of Good Morning Films is a montage of athletes, the pain they go through and the two things that keep them going ? mother?s love and Savlon.

ITC Limited chief executive of personal care products business Sameer Satpathy says, ?It?s a lovely film. It makes mothers and children share the same emotion of love and trust.  The film stays true to the core brand promise of performance power and the healing touch of mothers.?

Ogilvy & Mather CCO Kainaz Karmakar and Harshad Rajadhyaksha add, ?The power of the film lies in the human insight that the first person we think of when we get hurt is our mom. Savlon salutes the healing power of mothers, because moms know how to heal with love and gentleness. This truth will connect across geographies and languages."

 

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