MUMBAI: SapientNitro, an interactive marketing, creative design, and technology services agency has appointed Andy Greenaway as executive creative director for the Asia Pacific (APAC) region.

Greenaway will assume the role in February and will be based in Singapore. Till recently, Greenaway was the regional creative director of Asia Pacific for Saatchi & Saatchi.

He will report to worldwide chief creative officer Gaston Legorburu and work alongside APAC business unit lead Christian Oversohl as a member of the APAC leadership team.

Oversohl said, "With his extensive experience in the Asian market and his unique creative voice, Andy will be instrumental in our ability to serve the growing client demand for truly integrated services. We believe there is a fundamental shift taking place in marketing. Brands are recognising the need to start and maintain meaningful relationships with their customers, across multiple devices and channels, in an always-on world. Having senior industry leaders like Andy realise and embrace this industry shift is a powerful endorsement of our vision and strategy."

"The company‘s focus on merging tremendous creative talent with the innovative use of technology allows SapientNitro to tell immersive stories for the brands it represents. I‘m looking forward to contributing to the company‘s creative ambitions and next phase of growth in this region," Greenaway said.