BANGALORE: Bagpiper Whisky, the flagship brand of the UB Group Spirits Division, has signed Bollywood star Sanjay Dutt as its brand ambassador. Dutt joins a select list of brand ambassadors from Bollywood for Bagpiper Whisky continuing the brand’s successful relationship with Bollywood heroes.
 
 
Making a dramatic entry in true Bollywood style, Sanjay Dutt began by saying the famous Bagpiper line, “Khoob Jamega rang, Jab mil baithenge teen yaar, aap, mai aur Bagpiper! ” He added, “I am very excited to be associated with Bagpiper, which is the market leader in India. It is also a pleasure to be associated with UB Spirits Division, which is the industry leader today. I look forward to building a strong relationship with the brand.”
 
 
UB Spirits Division president VK Rekhi said, “Bagpiper has always had a strong Bollywood connection in its 29-year history. Since the Bagpiper consumer enjoys a great bonding with Bollywood, this has been an excellent platform for brand communication. A pioneer in celebrity endorsements and movie sponsorships, the brand has had several film stars like Dharmendra, Sunny Deol, Akshay Kumar and Shah Rukh Khan endorsing the brand. In continuation of this great tradition, we are proud to announce today, our association with Sanjay Dutt as the Brand Ambassador for Bagpiper.”
 
 
Commenting on the association with Sanjay Dutt, Herbertsons Ltd MD SD Lalla said, “Sanjay is an ideal fit for Bagpiper. An allround hero to the core, he personifies style, strength and machismo, which is exactly what Bagpiper stands for. Sanjay Dutt and Bagpiper have a lot in common; both are hugely popular, and have delighted consumers for several years!”