BANGALORE: Sania Mirza and Kerala superstar Mohan Lal recently inaugurated Malabar Jewels and Diamonds Ltd, eighth retail outlet and the first one outside Kerala, in Bangalore.
 
 
On the anvil are plans to open outlets in Mangalore and Hubli in Karnataka, Hyderabad in Andhra Pradesh and Chennai in Tamil Nadu, informed Malabar Jewels and Diamonds LTD MD (Bangalore) Asher.
Lal who has been endorsing the Malabar gold chain as brand ambassador has been joined by tennis ace Mirza.

 
 
Malabar Gold who have been releasing TV ads across all channels in Kerala in the past are now ready to shoot new ads with Mirza. The new ad campaign across all media forms – print, outdoor, radio and TV will showcase the brand ambassadors.
 
 
Refusing to share details about the advertisement plans or budgets, the company's marketing manager (Bangalore) Yasir said, "Our in-house agency India Matrix is handling the campaign. We'll have them on hoardings, print, radio, TV and any other media as per the agreement signed with them," while speaking of Mohan Lal and Mirza.
Malabar chain of stores forms a separate limited company for each of their stores and provide each gold article sold by them with a BIS (Bureau of Indian Standards) stamp for 100 per cent hallmarked 916 gold.

Their outlets are equipped with German made ‘Karat Analyzer’ for customers to verify the quality of the gold they buy or sell. They also retail diamond jewellery with ‘F’ grade diamonds that come with a certificate of authenticity and colour purity and every diamond jewellery comes with a 100 per cent buyback guarantee. Malabar are also a PGI (Platinum Guild International) authorised retail store, besides which they also retail premium watch brands like Omega, Longines, Rado and Tissot.