MUMBAI: Close on the heels of Chandradeep Mitra joining Optimum Media Solutions (OMS) as president; erstwhile president of OMS - Sandeep Vij will take over as Mudra North and East president.

Vij will also play the role of a catalyst in spearheading the integrated marketing communications – Mudra's Total Branding Solutions offering in the region. He replaces Hemant Misra who is moving to another assignment outside the Mudra Group.

Mudra CEO and MD Madhukar Kamath said, "Sandeep's vast experience in the industry, including stints in strategic planning, account management, media, direct, relationship management and the interactive space make him the ideal person to drive the Mudra group's total branding solutions offering in the region. Sandeep comes in as a seasoned professional with great credentials. He has contributed to Mudra Delhi's impressive growth in the past as well."

 
 
Vij added, "I am very excited about taking up this responsibility. The assignment is both huge and challenging. Mudra Delhi represents a great opportunity, in a market that's growing exponentially we are ready to push for growth."

 
Vij joined Clarion Advertising Services in 1984 as a media planner. In 1988, he joined Mudra Delhi, as manager - strategy planning and development. His responsibilities included setting up a media planning department as well as offering strategic planning support on brands.

He has worked on the launch of a number of brands in India for prominent companies including Nestle, Mobil, McDonalds, Dabur, Frito Lays, Samsung, HM and Reckitt Benckiser.

In 1991, Vij started Mudra Diversified - Direct Response, and set up branches at Delhi, Mumbai and Chennai. In 1994, he was brought back to mainline advertising at Mudra Delhi and subsequently became the head of the Delhi operations. In 2000, he took a brief break from advertising to pursuer an entrepreneurial dream.

In 2002, Vij once again joined the Mudra Group as OMS president.