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Sandeep Goyal’s firm to manage Airtel’s ad inventory

MUMBAI: In a first of its kind move, telecom giant Bharti Airtel has awarded its entire advertising inventory management to Sandeep Goyal-promoted Mogae Media.


A senior executive in the company, who did not want his name to be revealed, confirmed the news to Indiantelevision that there was a pitch involved and Mogae was selected to sell all advertising on Bharti Airtel’s mobile, DTH (Airtel Digital TV) and broadband platforms.


The revenue-share deal will see Mogae operating Airtel’s full mobile commerce initiative including special offers.


Goyal‘s Mogae will, thus, handle the Bharti Airtel‘s ad inventory that includes space on text messages, multi-media messages, IVR and recharge coupons in mobile services.


Direct-to-home (DTH) service providers are also tapping advertising to supplement their main subscription fees that they charge from subscribers.


Goyal, former Dentsu India chairman, was not available for his comments.


When contacted, Airtel spokesperson said the company would not comment on market speculations.

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