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Samsung launches TVC for Galaxy Grand

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MUMBAI: Samsung has launched a new television commercial as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India.

The TVC has been created by Leo Burnett.

The campaign is focused on creating a work life balance between personal and professional lives of youngsters.

The TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual.

The TVC has been conceptualised to depict the Galaxy Grand’s Dual SIM feature wherein the professional is able to enjoy personal moments such as biking, moments with friends, mountaineering.

The TVC begins with a young male professional aspiring to live a Grand life by travelling on bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience and stay connected with his friends. Next thing one knows, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: “Samsung Galaxy Grand”.

The TVC encourages younger generation to capture personal moments through technology purchase of the right Smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.

The TVC has been produced by Billoo Sandhu of Cutting Edge Pictures while it has been directed by Julien Trousselier.

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