Samsung Galaxy Grand aims at mid-segment in new campaign

NEW DELHI: A new television commercial by Samsung Electronics as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India, aims at the mid-segment by bringing fore fun, style and passion of everyday moments of a user.

The advertisement is conceptualised and designed by Leo Burnett and aired across Hindi and English entertainment and movie channels starting 16 February.

Strongly focused on creating a work life balance between personal and professional lives of youngsters, the TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual.

The TVC has been conceptualised to depict the Galaxy Grand’s innovative Dual SIM feature wherein the professional is able to enjoy personal moments such as biking, moments with friends, mountaineering.

The TVC begins with a young male professional aspiring to live a Grand life by travelling on bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience and stay connected with his friends. Next thing you know, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: ‘’Samsung Galaxy Grand”.

The TVC encourages younger generation to capture personal moments through technology purchase of the right Smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.

Creatives List

Client: Samsung India Electronics Ltd
Agency: Leo Burnett
Creative: Sainath Saraban, Sumit Negi
Account management: Ravpreet Ganesh, Ankur Bora, Rohan Bharel
Account planning: Megha Deorani
Production house: Cutting Edge Pictures
Director: Julien Trousselier
Producer: Billoo Sandhu
Executive producer/Associate producer:
Director of photography: Daniel
Music director: Rupert
Post house: After Post

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