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Salt Brand Solutions bags Kaya's creative duties

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MUMBAI: Salt Brand Solutions has won the creative duties of Marico?s Kaya Skin Clinic.

Kaya Skin Clinic is looking at making the brand relevant to a larger target audience.

Kaya Skin Clinic marketing head Suvodeep Das said, "Kaya is at a stage where we need to increase the relevance of the brand for a larger target audience. We were looking for a creative partner that not only understands our consumer?s needs but is also well adept at working in the new changing environment where consumers are interacting with the brands like never before."

The mandate was awarded following a multi-agency pitch. 

Das further stated, "We went through an elaborate pitch process and met several leading agencies. I?m pleased to announce Salt Brand Solutions as our new creative agency and hope that this new partnership will further enhance our marketing communication and enable us to connect with our consumers in an engaging and effective way."

 

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