MUMBAI: Salil Kulkarni has been roped in as the regional head, West Zone, sales by Zoom Entertainment Network.

Kulkarni will look after all revenue aspects for the region including FCT and special projects for the Bollywood entertainment channel. He will report into Zoom VP-sales Hersh Bhandari.

"I am delighted to be part of the Zoom family. The channel epitomises Bollywood in its truest sense and it will be a pleasure to be part of the success story of Zoom," Kulkarni said.

Prior to Zoom, he was with Sri Adhikari Brothers‘ music channel Masti, handling sales for Mumbai, Pune and Ahmedabad regions. He has also worked on the group‘s Hindi regional channels - Dabangg and Dhamaal.

Earlier, he has worked with Business Standard, Business World and NDTV Media.