BANGALORE: Security company Kaspersky Lab has appointed Indian cricketer Sachin Tendulkar as its brand ambassador.

Tendulkar will represent the Kaspersky brand in India and other regional markets of Kaspersky Lab around the world.

“Cricket is like religion in India. The youth of this nation looks up to Tendulkar as a huge inspiration,” said Kaspersky Lab Apac MD Harry Cheung.

“Through this association, Kaspersky Lab aims to strengthen brand recall to meet the company’s ambitious growth plans. We believe that Kaspersky Lab will benefit from the tremendous credibility and influence of brand Sachin,” added Cheung.