MAM

Sab flies to new heights

MUMBAI: Sony Entertainment Television‘s sibling channel Sab has reached a new peak with 134 GRPs for the week ended 4 September, outperforming its previous high of 122 GRPs that it had attained in the week ended 21 August of this year. The channel was at 104 GRPs in the previous week.


The show‘s flagship property Tarak Mehta Ka Ooltah Chashmah not only continues to remain in the top 10 list in the Hindi GEC genre but is also leading the 8.30 pm slot with a 4.47 TVR. The show is pitted against Behenein on Star Plus (3.1 TVR), Yahaaan Main Ghar Ghar Kheli on Zee TV (3.2 TVR) and Bairi Piya on Colors that closed with 2.1 TVR. Pertinent to note here that Bairi Piya will now be replaced with Laagi Tujhse Lagan that shifts from the 9.30 pm band.


Meanwhile, along with Sab‘s other popular programmes like Lapataganj and Papad Pol, properties such as F.I.R. and Sajan Re are fast climbing up the ladder. The Friday one-hour special episode of Papad Pol at 9 pm rated 2.3 TVR while F.I.R. delivered its highest ever 1.1 TVR on Tuesday.









































Time


Program Name


AV-TW


2000


Papad Pol


1.5


2030


Taarak Mehta Ka Ooltah Chasmah


4.1


2100


Sajan Re Jhoot Maat Bolo


1.8


2130


Mrs.& Mr.Sharma Allahabadwale


1.2


2200


Lapataganj


1.1


2000


Malegaon Ka Chintu (Friday)


1.1


2030


Gutur Gu (Friday)


1.5


Speaking on the performance of the channel, Sab vice president and business head Anooj Kapoor said, "We are growing consistently and this is reflecting in our ratings. Besides, Taarak Mehta other shows like Papad Pol, Sajan Re Jhoot Maat Bolo and FIR are connecting well with families and now more and more families are spending fun filled evenings together watching Sab."


Now talking about ‘still on top‘ Star Plus, a celeb-rich blockbuster on the weekend and a one-hour special of its top-rated fiction property is what has triggered the channel to add quite a few extra muscles to its GRP grade.


The channel has registered a 57 point growth in its GRP score over the previous week and the push has primarily come from its top-rated fiction property, Pratigya, and the Sunday movie, Housefull, at 6 pm.


Pratigya (Monday-Friday 10.30 pm) has seen a 15 per cent jump in viewership to garner an average TVR of 5.7 TVR (4.9 TVR in the previous week). While the Monday to Friday average for the show is at 5.5 TVR, the Saturday one hour special has rated 6.3 TVR. Meanwhile, Housefull has rated 4 TVR, reaching out to about 23 million viewers.
 
 
Overall, the channel has witnessed growth across all day parts. The weekday primetime has added 16 GRPs to the total numbers wherein all the fiction shows have added further viewership to their already existing eyeballs.


Yeh Rishta (Mon-Fri 9.30 pm) is at 5 TVR (4.6 TVR last week) and Bidaai (Mon-Fri 9 pm) is at 4.3 TVR (3.7 TVR last week). Tere Liye (Mon-Fri 8 pm), Saathiya (Mon-Fri 7 pm) and Sasural Genda Phool (Mon-Fri 7.30 pm) have reached their highest rating since launch with a 4.2 TVR (3.8 TVR last week), 3.5 TVR (2.9 TVR last week) and 3.5 TVR (3.2 TVR last week) respectively.


Meanwhile Colors, still the second in command, has fallen by 23 GRPs over last week, wherein the plunge is principally led by its primetime programming.
 
 
While Balika Vadhu remains steady at 4 TVR, both Uttaran (M-F 10 pm) and Na Aana Iss Des laado (Mon-Fri 10.30 pm) have dropped during the week to register 5 TVR (6.9 TVR last week) and 3.9 TVR (4.6 TVR last week) respectively.


Zee TV, on the other hand, has seen a jump of 11 GRPs. While Pavitra Rishta and Agle Janam remain steady at 5.1 TVR and 2.9 TVR respectively, Jhansi Ki Rani is at 3.5 TVR (3.4 TVR last week).


Largely, the genres which have grown this week are: Hindi GEC - 1428 GRPs (1329 GRPs last week), Hindi movies 553 GRPs (464 GRPs last week), Marathi GEC 172 GRPs (153 GRPs last week), kids 233 GRPs (222 last week), Bengali GEC 145 GRPs (137 last week).


The genres which have dropped are: sports 37 GRPs (151 GRPs) and Hindi news 211 GRPs (222 GRPs).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/data_0.jpg?itok=yBEtz1zT
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/us_0.jpg?itok=udLF4Qam
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/CEAT.jpg?itok=33xGN1bh
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/online.jpg?itok=97JbY_PF
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories