MUMBAI: Saatchi & Saatchi unveils its first campaign for Skoda to mark the beginning of the car brand‘s 10th Anniversary celebrations.

The 20-second television commercial shows youngsters and children celebrating and the spot ends with a question, ‘can you afford to miss it?‘

"Through the campaign, Skoda is extending an invitation to the customers to join in the celebrations," the agency says..

Rather than treating it like a tactical communication, the agency decided to build on Skoda‘s commitment to delighting customers and hence came up with this ad.

Saatchi & Saatchi India CCO Ramanuj Shastry said, "Skoda Celebrations" is a joyous reminder to car lovers across the country of Skoda‘s decade long commitment to delighting customers by redefining the meaning of luxury, safety and comfort."