MUMBAI: Publicis Groupe‘s Saatchi & Saatchi has won the account of Delhi-based Wave Infratech, following a multi-agency pitch.

The size of the account is 200 million.

The primary objective of the pitch brief was to create and strategise the brand architecture for Wave Infratech, which included defining and developing a character identity for the brand.

The agency will define the SOP‘s for marketing and providing marketing strategy support for all Wave Infratech projects.
 
Commenting on this development, Saatchi & Saatchi India CEO Kamal Basu said, "In the new mix of business we are handling out of Saatchi & Saatchi, this one puts us in the middle of an important and exciting market segment in the country. Wave Infratech is arguably one of the few players in real estate who have the wherewithal to be counted among the topmost in the business".

In order to venture into cities like Kanpur, Agra, Jaipur, Meerut, Bareily, Jammu and Amritsar, Wave Infratech will invest heavily.

Wave Inc. Director Manpreet Singh said, "The Management has a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Saatchi and Saatchi were found closest in identifying and understanding our needs and vision for the future and how we would like to place ourselves".