MAM

Saatchi & Saatchi to handle creative duties of OLX

MUMBAI: Saatchi & Saatchi has bagged the creative duties for the leader in free classifieds worldwide ? OLX.


Catering to an audience in one of the fastest growing sectors in India, OLX aims to cut across sectors with more and more people using the online space to find and buy products that they need and sell products that they don?t want to use.


Operating in the online space, OLX helps people buy, sell, exchange products and services in their neighbourhoods and within their city. Users are free to search, list or post ads and free to transact on OLX.


Present in more than 1000 cities in India, OLX serves as the local market place for both individuals and businesses. Categories on OLX include Jobs, Real Estate, Cars, For Sale, Services, Education and Matrimonials. Besides, it can be accessed through web or mobile and offers free apps for iPhone and Android phones that make it convenient to post ads on the go.



OLX country manager Amarjit Singh Batra said, ?We found the Saatchi & Saatchi team very responsive and excited about this idea. They spent a lot of time understanding about OLX and the needs that OLX is solving for consumers in India. We chose them over others because of the clarity and simplicity in the creative pitch idea that they presented to us. We were convinced on their approach of a humour based storyline of communicating the value proposition of OLX and their commitment to top quality production?.


Commenting on this development, Saatchi & Saatchi India CEO Kamal Basu said, ?OLX is a great brand to work on and we at Saatchi & Saatchi are very excited about the work we are doing on the brand. We look forward to a long and rewarding journey together?.



Working on one of its first creative projects for OLX, Saatchi & Saatchi played on the proposition of the brand - buy and sell for free from the comforts of their home or office. This appeals to the Indian populace but not every connected Indian is aware of this great opportunity. Through a mass medium like TV, OLX wanted to reach out to every household in the country that can benefit from this unique marketplace. Hence, the agency developed a creative idea that would appeal to this connect between OLX and every household in India and that would simplify their understanding about Brand OLX.


Talking about the creative, Saatchi & Saatchi chief strategy officer Sourabh Mishra said, ?The task for the TVC was to make OLX.in the first name that people think of when they want to sell stuff. Our interaction with people showed that there is an element of hesitation, almost embarrassment that they have when selling personal belongings. Yet there is a strong desire to get the best price for whatever they sell. The idea was born when we reconciled these seemingly conflicting findings to arrive at the thought that ?everything sells at the right price?.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories