MUMBAI: With summer at its peak, Rupa Frontline vests have entered the market with a new spin. The brief company have come out with a new oxyfresh weave to keep the body fresh and cool all day.
Rupa Frontline's previous base line was Yeh Aaram Ka Mamla Hai is still quite rampant in the consumer's mindspace. The brand is making a slight adjustment that will revolve around the same theme but will be showcased a little differently, as it re-launches with the new Oxyfresh Knit. The new campaign for Rupa Frontline will have Sanjay Dutt as the brand ambasador.

 
 
Rupa Frontline is made from smooth, super combed cotton with a twofold stitch for a snug fit. Apart from having special absorbent properties this new Oxyfresh weave also allows the fibre to breathe and the skin to breathe through it hence keeping the body fresh and cool throughout the day.

The New Rupa Frontline TV Commercial starring Sanjay Dutt will make a dash for the small and the big screens from the first week of May.

Speaking at a Press Conference to introduce Sanjay Dutt as the new brand ambassador as well as announce the launch of its new range of Frontline products, Rupa and Comonay chairman P R Agarwal said, “It is indeed a matter of pride for us that Sanjay Dutt has agreed to be the brand ambassador for the Frontline range of Rupa. It has been the policy of Rupa to rope in the top-rung celebrities to endorse some of its products. The macho image, which he represents, will go hand-in-hand with the profile of the Frontline range of products.”

 
 
Rupa’s product portfolio includes innerwear, casual wear and winter wear for men, women and children.