MUMBAI: Dainik Jagran and The Times of India are continuing to hold on to their top spot as the most read publications in the Hindi and English language dailies respectively, according to the IRS (Indian Readership Survey) first-quarter report released by the Media Research Users Council (MRUC) and Hansa Research.
However, among the Hindi dailies, Dainik Jagran’s average issue readership (AIR), has come down while second, third and fourth players have seen a surge in readership.
Dainik Jagran’s AIR has come down in Q1 to 15.91 million, from 16.07 million in the trailing quarter. Dainik Bhaskar (AIR of 14.02 million), Hindustan (11.81 million) and Amar Ujala (8.75 million) followed.
Interestingly, Navbharat was pushed out of the top 10 Hindi dailies by Hari Bhoomi in the list.
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Source: IRS
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Among the English dailies, the Times of India continues to hold its numero uno position. |
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TOI has garnered a total AIR of 7.44 million, slightly higher than the trailing quarter report. It is followed by Hindustan Times (AIR of 3.6 million), which is maintaining its growth, and The Hindu (AIR of 2.09 million) that saw a marginal dip.
DNA and Mumbai Mirror, meanwhile, surged ahead of The Economic Times in Q1. |
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Meanwhile, the regional dailies are seeing a mixed trend. In some markets, some players are seeing increase in readership, while in others there is a fall. Malayalam Manorama has once again topped the chart with 9.94 million AIR. The list includes Lokmat (Marathi) (AIR of 7.49 million) and Daily Thanthi (Tamil) with an AIR of 7.19 million.
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