MUMBAI: Royal Enfield is releasing a new ad this week--created and produced by Wieden+Kennedy, Delhi.

The film will be released across cinemas, digital channels and other select media channels. The film will be supported by print advertising.

Said Royal Enfield head sales and marketing Shaji Koshy, "Over the years, Royal Enfield‘s communication has managed to keep the world coming back for more. We hope this latest advertisement from Royal Enfield will strike a chord with Royal Enfield consumers and create strong emotional engagements with them. We will be using traditional media like television, cinema and print but digital will form a key part of the communication as well."

Wieden+Kennedy Delhi V Sunil, executive creative director added, "For us, Royal Enfield always stood for ‘Keeping it Real‘, and that spirit extends to everything that Enfield does, including advertising. So we avoided the usual clichés i.e. slapstick humour, kitsch, melodrama or ‘aspirational‘ gloss. It‘s important for an iconic brand such as ours to stay true to character, and to be proud of what it represents and where it comes from."