Rohit Ohri to replace Sandeep Goyal as Dentsu India chief

MUMBAI: Dentsu India is filling up the top-rung as it prepares for life after the exit of its high-profile local joint venture partner Sandeep Goyal.

Rohit Ohri, a veteran JWT man, will replace Goyal as he takes charge of Dentsu India from 1 August.

Designated as executive chairman, Ohri will shape up Dentsu‘s identity in India as an independent entity. As he grows up in his new workplace, he will have to shed his old roots in JWT dug for 21 long years.
Dentsu‘s new innings in India will be helmed by people poached from other agencies rather than being led by homegrown talent. The agency, which has 50 per cent of its client roster being filled by Japanese firms, has still to get in a president.
In a flush of exits, president Rajesh Aggarwal, vice-chairman Gullu Sen and national creative director Nitin Suri left for newer pastures.

With Japan yet to lift from the economic debris, India occupies a new urgency in the agency‘s growth plan. Strengthening its position in US, Europe and China, India was in any case the agency‘s next big chase.
Ohri, managing partner and senior VP at JWT Delhi, is geared up to fresh new challenges. "I am serving my notice period till 31 July. I will be joining Dentsu India as executive chairman," Ohri told

Ohri will be based in New Delhi and will report to Dentsu Inc. senior VP Yuzuru Kato.

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