MUMBAI: Cartoon Network is all set to inject fun 'n' frolic into the lives of kids who go wild at Dexter's crazy antics in the laboratory and adore the loveable dog Scooby Doo. In order to celebrate the festive season, the channel has announced Toon Yatra. The second leg of the event takes place at the MMRDA Grounds Bandra East on 24 November from 4 pm.
Toon Yatra will be a four hour nonstop enter-toonment extravaganza complete with a masala mix of mega-toon stars, foot-tapping music, rip-raving dances, wacky games and mind-blowing prizes.
The Powerpuff Girls, Scooby-Doo, Dexter, Dee Dee, Johnny Bravo and Tom and Jerry will feature in the event. In addition to dances by Cartoon Network toon stars, Toon Yatra will include a variety of games and prizes for kids and parents. Cartoon Network’s disco divas and dudes will also be dancing their way through Kolkata (1 December) and New Delhi (8 December).
To promote Toon Yatra, the Network is launching an aggressive marketing blitz. This includes online mechanisms like viral emails, which will be sent to all members of Toon Headquarters, off-air campaign including press ads and mobile vans. Toon Yatra flyers and entry passes will also be distributed in schools in Mumbai city.
Kids in other cities need not feel left out as Toon Yatra also has an on-air contest running until 30 November 2002. All they need to do is write in to Cartoon Network or log onto www.cartoonnetworkindia.com and cast their votes for the grooviest toon dancer on Cartoon Network. Five grand prize-winners will win exclusive Powerpuff Girls guitars while 200 kids will win specially designed Toon Yatra T-shirts. Cartoon Network 2003 calendars are also up for grabs for 5000 kids.
As far as the Mumbai event is concerned, Toon Yatra passes will be available from 20 November onwards at Asiatic Super Store, Landmark Citi, Toys Kingdom, B. Desai Road; Bulls Eye, Recreation Club, Santa Cruz East; Citi Center, S V Road, Goregaon West and Akbarallys, Santa Cruz West. Kids can collect the passes between 9 am and 7 pm until 24 November.
