MUMBAI: RMG Connect Worldwide, the global relationship marketing network of JWT has purchased Direct.com, an integrated marketing communications services provider to global companies.

Based in Miami, Direct.com provides a wide range of integrated marketing services from direct marketing and consulting to web, technology development, and merchandising to select global clients.

The nine-year-old company, which will retain its name, is led by CEO Lance Lazarus and creative director Douglas Fajardo, who will now report to RMG Connect Worldwide CEO Philip Greenfield.

 
 
For RMG Connect, the acquisition adds a successful senior management team, an extensive expertise in the technological world, and experience in Hispanic markets in Latin America and North America.

 
"I am extremely pleased to have Direct.com joining our family today. Since our first encounter, I have been fascinated by the company, the processes, and the culture built by Lance and Douglas. All their actions and decisions have only one aim: be more responsive to their clients' needs," Greenfield said.

"The discussions I had with their clients in the last weeks have confirmed that this focus didn't go unnoticed. I have never seen such open and positive feedback. I am looking forward to helping them and them helping us grow our activities in Latin America, in North America, and around the world," he added.

The terms of the acquisition are undisclosed.