MUMBAI: RK SWAMY BBDO has created a new TVC for Moods Condoms for the International markets.

The campaign titled ‘Your Time, Your Place, Your Moods‘ will run in key markets across the world. The TVC is currently on air.
 
RK Swamy BBDO president (south) VV Vijaygopal said, "The challenge was to base the communication on a universal insight that would work across geographies. We wanted to do a condom ad that would look like anything but a condom ad; something that would bring a smile and at the same time ensure strong branding. So we ignored the conventions of explicit content in condom advertising and used humour instead." 

The commercial shows surprised characters in different situations discovering evidence of Moods users having been there and done that. The creative idea hinges on people‘s universal and often unfulfilled fantasies of taking intimacy beyond the bedroom to a forbidden or adventurous place.