MUMBAI: Steel enterprise SRMB Srijan has awarded its creative duties to RK Swamy BBDO.

The account will be handled by the agency’s Kolkata office, sources confirmed.

The incumbent agency on the account is Lowe Lintas.

The company was incorporated in 1951, a registered brand with all key infrastructural operators in the country. It owns four units in Bengal and plans to set up further integrated plants in neighbouring states.

Madison is the media agency for SMRB.