MAM

Riya Sen and Sreesanth endorse Gitanjali jewellery brand Rivaaz

MUMBAI: Gitanjali Group has roped in Indian actress Riya Sen and cricketer Sreesanth to endorse its jewellery brand Rivaaz, a line of 18K gold jewellery with CZ.


The company believes that the new brand ambassadors represent two of the most popular cultural traditions in India – Bollywood films and cricket, and will establish a ready connect with the target audience of the brand – the modern, young Indian.
 
Says general manager – marketing Gitanjali Group Shardah Uniyal, “The brand has grown rapidly since its launch. We have now an acclaimed presence in North, North East, and Eastern India and we now plan to focus on the West and Southern markets. With Sreesanth and Riya on board; winning more hearts will be easier. We plan to have a presence across 400 outlets including approximately 20 exclusive brand outlets by 2015.”


A series of new marketing campaigns featuring the two stars will soon be launched cutting across the traditional and the modern media to reach the youth.
 
She added, “We have always worked closely with film stars and sports personalities, who help establish a ‘connect’ between our brands and end consumers and we are happy to associate with two well known stars from these field.”


According to the company, Rivaaz represents a fusion of Indian traditions with modernity and style.
 
Says Bollywood star Riya Sen, “Rivaaz is such a gorgeous and affordable range available in a myriad of designs that appeal to both traditional and modern values. I am pleased to be associated with it.”


Sreesanth states, “With its combination of finesse and style, Rivaaz offer’s everything that today’s modern Indian women is looking for. It makes a subtle fashion statement, yet offers sophistication and excellence too. I am happy to be endorsing such a quality brand.”
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/itc.jpg?itok=4kZs7OhG
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Design_Idea.jpg?itok=JMNhNYb4
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/tac.jpg?itok=BJKCB2KJ
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories