BANGALORE: Food and beverage player (F&B) Blue Foods (Pan India Food Solutions) recently changed creative agencies, replacing Focus with Mumbai-based Rickshaw.

Future Media continues as the media buying agency for Blue Foods.

Pan India Food Solutions head of sales and marketing Vinay Gopinath told Indiantelevision.com on the sidelines of a press conference held to announce the launch of Blue Food’s first Bangalore and the ninth pan-Indian Spaghetti Kitchen outlet.

Blue Foods has a portfolio of leading F&B brands such as Copper Chimney, Gelato Italiano, China Town by Noodle Bar, The Coffee Bean & Tea Leaf, Bombay Blue, Food Talk, Penne, Purple Rain and Spoon Foods. Besides its own brands, Blue Foods manages food courts at malls such as Select City and GIP Noida.

Blue Foods ATL activities include catchment area based newsprint ads, outdoor and online and social media. It has tied up with a number of online F&B websites for selling and home delivery services.

Blue Foods spends around 2 to 2.5 per cent of its turnover towards ATL and BTL activities for its F&B brands, while it spends around 5 per cent for its FMCG brands such as Gelato Italiano.