MUMBAI: The hype created around Sony's Jassi Jaissi Koi Nahin contest called 'forgive or revenge,' which was a contest promoted via short code 2525; was essentially to build interactivity around the show and recreate the buzz and excitement around the current plot. That being, whether Armaan Suri should be forgiven or be avenged by Jassi.
Over the weeks loads of fans across the nation visited Reliance WebWorld centres all over India to leave a video message for the television icon Jassi guiding her to make her final decision. Viewers sent their message via SMS and the Internet as well. Viewers could also tune in to Red FM in Mumbai, Delhi & Kolkata with their advice for Jassi. The best messages were selected by Red FM and played out across all their stations. The lucky winners were today treated to an exclusive tete a tete with Jassi herself via a video conference connecting 13 cities organised by Reliance WebWorld in Mumbai.
Reliance WebWorld received a total of 600 video messages whereas setindia.com garnered a total 10539 messages of which 43 per cent, that is 4572 messages said that Jassi should forgive Armaan and 56 per cent i.e. 5967 messages wanted Jassi to avenge Armaan. A total of 26676 responses via SMS were also received of which 16852 said Jassi should take revenge and 5037 said that Jassi should forgive Armaan.
In tandem with the public verdict, Jassi now is all set to get into pay back mode.
Speaking on this unique initiative SET VP marketing and communications Tushar Shah said, " Jassi has always interacted with her fans and sought their advice and guidance at crucial points in her life. For this unique 'forgive or revenge' promotion we are happy to have partnered with Reliance WebWorld who made it possible to take Jassi across 13 cities using their high-end video conferencing facility."
Reliance WebWorld marketing head Sunil Buch said, " Jassi seeking advise via video messages from her fans is the beginning of a revolution in the way events will be conducted in the future. We at Reliance WebWorld have and will always provide Broadband solutions that touch and impact lives of Indians. It was also a great move from Sony to weave Broadband technology to interact with their viewers and we shall have more of these to come."
Sony has consistently come up with innovative and unique promotions that impact their shows. This must be therefore one of the primary reasons for the channels shows becoming talking points irrespective of their performance.
