MUMBAI:  Reliance Jio’s mid-segment LYF Water 5 phone from Reliance Digital has been launched. Water 5, unlike its predecessors Water 1, Water 2, and Water 7 that are available in various brick and mortar showrooms, is only available online, exclusively on Amazon India.  The smartphone is priced at Rs 11,699/-.

Online platforms are fast becoming an attractive option for vendors because of the wide outreach it allows them as well as an increasingly web-savvy young generation that is taking to online shopping as a means of quick, hassle-free, and largely secure mode of shopping.

A few days ago, Reliance Jio opened its 4G mobile internet and phone call service for the general public on a ‘trail’ basis with a couple of conditions. One can buy the Jio sim-card after getting an invite from employees of Reliance Industries group firms and must buy an LYF handset. The invitee needs to pay Rs 200 to activate the services. This will also grant user free unlimited access to Jio's 4G mobile applications like Jio Play, Jio On-demand, JioMag, JioBeats, Jio Drive etc., for 90 days. Reliance’s LYF range of mobile devices cost between Rs 5,599 and Rs 19,499 each.