MUMBAI: Reliance Home Video and Games (RHVG) has partnered with WinFun- the leading supplier of outdoor and indoor play equipment for kids, in India.

The two companies will collaborate to market and distribute various international properties of WinFun in India. The teams at RHVG and WinFun have already identified over 25 products that are suited for the Indian market with some of the titles already beginning to appear to in stores across the country.

Reliance Home Video and Games COO Sweta Agnihotri said, "WinFun provides parents of new born babies with a wide range of high quality toys at very affordable prices. WinFun is a brand that is distributed worldwide because they produce safe and child-friendly products that match up to European and American standards. We are happy to be their business associates in India. For Indian parents buying WinFun means that ‘priceless moments of joy‘ will now cost less."

The distribution and marketing for the product will begin from Mumbai, Delhi and Bangalore and will expand into the other important tier-1 markets over the next six months. RHVG will be targeting both modern retail and traditional stores while distributing the products.

WinFun CEO SK Hui said, "We are pleased to forge a partnership with Reliance to help provide the innovative and reliable toys to India families. We believe that this collaboration will not only enable WinFun to provide India customers with more choices of electronic educational toys but also help us to build up the market presence through the extensive distribution network of Reliance in India."

Some of the popular products from WinFun in India are Kids Learning Pad, Mini Book, My Flip UpSound Phone, Musical Fun Activity Ball, Baby‘s Dreamland Soothing Projector and Baby Racer Playmate etc.