MUMBAI: The UK-based Superbrands Council has ranked S Kumars' Reid & Taylor amongst the top Indian super brands chosen from 711 Indian brands.

The selection is made across 98 categories and chairs Reid & Taylor among 800 global brands.

S Kumars Nationwide managing director Nitin Kasliwal was quoted in an official release, as saying, "To be ranked amongst the top brands by a team of world-renowned experts in advertising and marketing, for a brand that has entered India less than five years ago is indeed a privilege. It also vindicates our branding strategy for the world's premium suiting that "bonds with the best".

The Indian panel of judges for Superbrand Council comprised 11 eminent personalities from media communications field that included . ITC chairman Yogi C Deveshwar, Ogilvy and Mather's creative director Piyush Pandey, TV 18 managing director Raghav Bahl.

A super brand must offer consumers significant emotional and physical advantages over its competitors which - consciously or subconsciously - consumers want, recognize, and are willing to pay a premium for, the release said. The selection influencers were the brands' mind dominance, goodwill, consumer loyalty, trust and emotional bonding.

The Superbrands concept started 10 years ago in the UK to chronicle case studies of exceptional brands - to pay tribute to them and their brand guardians. Since then it has been replicated in 26 countries. Some brands like Coke and American Express have appeared in almost all the editions. The release added that in every country where Superbrands has been launched, it is seen as the 'branding Bible' - the ultimate source for drawing inspiration and learning how brands fight back.