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Rediffusion-Y&R gets Rajesh Matthew to head Bengaluru

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MUMBAI: Rediffusion Y&R Bengaluru has got a new head in Rajesh P Mathew.

Mathew comes in from Dentsu Communications where he was senior vice president in Mumbai. He will report to Rediffusion Y&R COO Amitava Sinha.

Mathew has more than 17 years of experience in advertising, having worked in markets across Bengaluru, Chennai and Kerala at Ogilvy, Contract, Lowe, Saatchi & Saatchi as well as Concept, Dubai. In the course of his career, he has gained exposure to account management, direct marketing, and general management as office head at Contract, Chennai, and then as vice president and business head at Ogilvy, Mumbai.

He has serviced brands across categories including Mitsubishi Motors, Star TV network, Sun DTH-HD, NIIT, Infosys, St-Gobain, Muthoot, Cuticura, and Citibank.

Sinha said, “We are happy to have someone of Rajesh’s stature and experience to lead our Bangalore operations. Apart from being a trusted advisor to our existing clients, Rajesh’s mandate will be to make Rediffusion Bangalore a destination agency for both clients and talent by fostering a culture of continued excellence. We believe Bangalore is a market with significant potential and we are going to be looking to grow aggressively here.”

Mathew said, “I have always had immense respect for Rediffusion as an institution that has built several iconic brands over the years and has done many memorable campaigns. I therefore consider it a privilege to be heading Rediffusion Bangalore. At a personal level, I am also excited about working in the south again as this is the market that I have grown up in and know well. My focus will be on pushing great work and building a great team, and the rest should then take care of itself.”

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