MUMBAI: Rediffusion - Y&R has further strengthened its creative team in Mumbai by hiring Parag Shahane as creative head – art department.

Shahane will report to Rediffusion Y&R national creative director N Padmakumar.

Shahane has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for a span of three years.

Rediffusion - Y&R VP Neville Medhora said, “Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”

Shahane started his career with Forefront Advertising in Mumbai and later moved to FCB Ulka. After a two-stint at FCB Ulka, Shahane joined Lowe, from where he moved to Sri Lanka to join JWT Colombo.

Shahane returned to India three years later and joined Percept H. After working for close to three years at the agency, he moved Mudra in August 2007 and worked there for over three years.

Shahane stated, “The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”

In a career spanning more than 15 years, Shahane has handled various brands such as Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony and Mother‘s Recipe.