MUMBAI: Rediffusion-Y&R Chennai has retained the ITC’s education and stationary business following a multi-agency pitch.

The agency will continue to handle the creative duties of ITC’s Classmate, Paperkraft, and Colour Crew in.

TBWA and JWT were the agencies that managed to get into the finals with Rediffusion in the pitch, which initiated in Chennai in October.

ITC was reported to be seeking an agency for its brands.

The company made its foray into the education and stationary business in 2002 with the brand Paperkraft; Classmate was launched in 2003.

ITC is one of India‘s foremost private sector companies with a market capitalisation of over $33 billion and a turnover of $7 billion.