BANGALORE: Reckitt Benckiser has launched fabric stain remover Vanish in India. For local flavor, the product is called Vanish Shakti O2 and is priced at Rs 65 for 250gm, along with a special introductory offer of 500g pack at Rs 100.

 
"Vanish transforms the traditional stain removal method by providing an extremely quick and effective solution to consumers," said Reckitt Benckiser, India Ltd MD Anne Engerant. She further added, "With its great stain-fighting formula, Vanish gives the extra power to combat many stains that the family encounter, without fading colored clothes, making it a truly revolutionary product"

 
 
Commenting on the launch of Vanish, Reckitt Benckiser India CMD Chander Mohan Sethi, "We at Reckitt Benckiser are committed to bringing innovative and effective solutions to meet everyday consumer needs. With the launch of Vanish - world's leading fabric strain remover in India, we re-affirm our commitment to the Indian consumer."

 
As per the release, Vanish is manufactured by Reckitt Benckiser. It is a Rs. 27 billion brand world over and is available in 40 countries, with leadership position in fabric treatment in over 30 countries. Some of its lead countries are UK (market share - 60 per cent), Poland (75 per cent), Turkey (86 per cent), Australia (58 per cent), New Zealand (83 per cent), Korea (90 per cent), South Africa (87 per cent), among others.