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Raymond rolls out ad campaign to 'celebrate every day'

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Mumbai: The Raymond Shop (TRS), the retail network of Raymond, has launched a new ad campaign titled ‘Celebrate Every Day’.

The campaign is an extension of the earlier promotion last year of walking in "with an idea" and walking "out with a wardrobe". The aim is to encourage Raymond customers to treat every day as a special occasion and make their daily dressing ideas come alive with Raymond’s fabrics, apparel and other wardrobe solutions.

The company has rolled out a 40-sec TVC featuring model Asif Azim.

The film has been conceptualised by creative agency RK Swamy BBDO along with TRS marketing team. It is directed by Kunal Shivdasani while the production has been handled by Sanjeev Sharma of the production house Optimystix.

The television campaign will air across various genres of channels including English movies, English and Hindi news.

Raymond director-marketing and business development- retail Mrinmoy Mukherjee said, “The campaign reminds its audience that celebrations are not restricted to special occasions. While Raymond today partners its customers in all important moments like getting a promotion, meeting friends or just spending memorable moments with loved ones, the call to extend this celebration to everyday living has a very positive ring to it. And of course, the fact that TRS has ‘something for everyday’ is reiterated by this campaign thought.”

The new campaign highlights The Raymond Store’s offering of a complete wardrobe solution, in addition to specialised services like custom tailoring and made-to-measure and a wide range of accessories.

The TVC will be supported by an online and outdoor campaign. There will be a contest on Facebook page of the company aimed at increasing the engagement levels with fans.

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