MUMBAI: Pidilite Industries has roped in Rajesh Mehta as marketing head for the company's flagship brand - Fevicol.

Mehta, who was earlier with Rasna International as general manager marketing, joined Pidilite on 11 July. He will be reporting to Pidilite Industries senior vice president sales and marketing BO Mehta.
 
 
Confirming the same to Indiantelevision.com, Rajesh Mehta says, "Pidilite is a growing company and is very progressive in terms of approach towards all its brands. My mandate here will be to help the brand grow and evolve."
 
 
Fevicol accounts for more than 50 per cent of the company's sales.