MAM

Rajesh Khanna makes his TVC debut in Havells' new campaign

MUMBAI: Bollywood yesteryears superstar Rajesh Khanna is making his debut television commercial. Electrical and power distribution equipment manufacturer Havells India Limited unveiled its new ad campaign, ‘Havells Fans are Forever‘, featuring Khanna in the TVC.

Havells is known to portray unique concepts through its out of the box advertising with campaigns like ‘Shock Laga‘ and ‘Wires that don‘t catch fire‘. The latest campaign named ‘Fans are Forever‘ is another extension of this strategy. The TVC has been shot by R Balki.

The commercial makes use of the fact that Khanna attracted

unprecedented mass hysteria and a frenzied fan following in his heydays. It showcases him going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar. However there is a twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans!

Havells (India) joint managing director Anil Gupta said, "It is a constant endeavour to come out with clutter breaking ad campaigns and create the desired impact so as to reach out to audience at large. As far as Rajesh Khanna is concerned, he was undoubtedly the best fit for our campaign – Fans are Forever. Even after 30 or 40 odd years, people of not only our generation but by the younger generation as well, remember him as one of the biggest stars of his time. He will be revered for ever just like our Havells Fans!"

Balki chairman and chief creative officer Lowe Lintas India said, "This new campaign gave us a great opportunity to capture the essence of the brand with sheer simplicity. When the ad was being conceived, we could think of none other than Rajesh Khanna himself who had the maximum fan following...almost legendary and who still commands a great deal of respect. Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial."

Khanna added, "To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It‘s good to be back."

The commercials will be on air during the ongoing IPL and will also be extended to print, internet and in-shop POSM.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/16/mixx.jpg?itok=pxhayduH
Accenture finds 82% consumers prefer companies with shared purpose

Accenture released its fourteenth annual ‘Accenture Strategy Global Consumer Pulse Research’ report. The ‘From Me to We: The Rise of the Purpose-led Brand’ revealed that 82 per cent Indian consumers prefer to buy goods and services from companies that stand for a shared purpose that reflects their...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/vodafone.jpg?itok=QD6BsTIf
Vodafone launches #StrongerEveryHour campaign

MUMBAI: Vodafone Idea, the largest telecom network in the country, welcomes the New Year with the launch of #StrongerEveryHour campaign that aims to highlight the improved network of ‘Vodafone SuperNet 4G - India’s Data Strong Network’ especially in crowded zones, where a tower is being added every...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/times.jpg?itok=h_jgDfNx
Worldwide media owned timesknowledge.in launches a new india-centric section – ‘know india’

TimesKnowledge.in, a knowledge portal from Worldwide Media Private Limited, announces the upcoming launch of a riveting new section – ‘Know India’ on the website.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ashish.jpg?itok=09srwe9Z
Ashish Tiwari resigns as head digital marketing, PR at Hero Cycles

The head of digital marketing and PR at Hero Cycles, Ashish Tiwari has reportedly stepped down from his position.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/ogilvy.jpg?itok=w6pLNaj-
Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/sachin.jpg?itok=agMUYwsX
Sachin Bansal invests $21 mn in Ola

According to a filing with the Registrar of Companies (RoC), Flipkart co-founder Sachin Bansal has invested around $21 million in the SoftBank-backed cab-hailing platform Ola in a Series J funding round.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/bike.jpg?itok=Pr9RzzVl
Ogilvy creates campaign for Bajaj Platina

Taking the ‘jhatka-free’ story, from Bajaj Platina’s previous campaigns, a notch higher, Ogilvy has created yet another ‘edge of the seat’ thriller for the launch of the new Platina ComforTec 110. The ad shows a tale of two bomb squad technicians trying to find a solution for an un-diffusible bomb...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/15/logo.jpg?itok=S-tIN5M6
Publicis India bags creative duties of Netmeds.com

Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/14/anushka.jpg?itok=yk_SdB5s
Rajnigandha Pearls is Ready to Shine with Goodness, Yet Again, With Anushka Sharma

The leading Bollywood actress, Anushka Shama is the new brand ambassador for Rajnigandha Pearls, from the House of DS.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories