Rajat Giridhar joins Madison as business director - digital

MUMBAI: After roping in Ashish Singru to head the Bharti business in Delhi, Madison Media has announced yet another senior level appointment in Delhi to beef up its digital business. 
Says Madison World MD Sam Balsara, "Digital has now become the focus area for most advertisers. Many agencies have set up independent digital agencies, but we at Madison believe that this expertise should reside within Madison media planners and buyers, given the importance of this medium in the coming years. Madison Media now has over 20 Digital practice experts."
Madison Media‘s spend in digital accounts for about 10-15 per cent of total digital spends in the country, the agency claims. It does digital work for clients like Airtel, Cadbury, McDonald‘s, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet and Spice Mobile. 
Says Madison Media Group CEO Punitha Arumugam, "I am delighted to have Rajat as part of our team and I am sure he will add a lot of value to our clients‘ business through digital."

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