MAM

Rajasthan Royals eyes 25% revenue growth

MUMBAI: Rajasthan Royals, the IPL franchise that was under the BCCI scanner for alleged violation of shareholding norms, is eyeing a revenue growth of 25 per cent even as it has stitched deals with 16 sponsors and partners.


In the last edition of the Indian Premier League (IPL), Rajasthan Royals had 10 sponsors and partners.


The new partners include Supertech builders, Mitashi Electronics and Arihunt Developers. The companies who have renewed their contracts include HDFC Life, TCS, Amity University, Puma, Kingfisher, Royal Challenge and Wrigleys.


Says Rajasthan Royals CMO Raghu Iyer, "We are looking at a 25 per cent revenue growth this year. We have widened our sponsorship pool and are also close to signing our lead sponsor. This is a new company that has not been involved with the IPL before. We are happy that companies have stuck with us through trying times."


While some sponsorship deals are multi-year in nature, others are for a year.
 
Rajasthan Royals has inked a promotional deal with Barista, the coffee chain. "This is a marketing tie up. They will offer Royal Coffee. They will also serve Lavassa in our hospitality area," says Iyer.
 
The World Cup has put a spoke in terms of the amount of marketing that franchises can do with players and sponsors ahead of IPL 4.0. "The key is to work around this. We know that doing too much activity before the IPL starts might not be a good thing, given that there is less than a week between the World Cup getting over and the IPL starting," says Iyer.


Rajasthan Royals will be doing activities with players and sponsors during the IPL when there are free days and in a non intrusive manner. "We have to be smart in terms of managing this. The good news is that viewers are aware of the IPL and what it represents. So viewership will not be an issue. The deals we are doing shows that companies have faith in Rajasthan Royals. There are more deals in the pipeline," avers Iyer.
 
Recently, the franchise conducted a sports seminar in association with Amity University and TCS in Jaipur. It also organised a charity cricket match featuring Shilpa Shetty and Raj Kundra. "Jaipur did not host any World Cup match. So fans are hungry for cricket there. We are excited about the IPL which starts for us on 12 April," says Iyer.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Raj-Nayak%20%281%29.jpg?itok=8WKUGJMz
Abby Awards 2017 shortlists to be available for review

The iconic and pioneering Creative Awards - Abby 2017 has set another benchmark in transparency and efficacy. After receiving the highest ever number of creative entries, the first round of the prestigious Abby awards judging is presently on in multiple locations. The shortlists selected by the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/star-plus%20%281%29.jpg?itok=a3XZn0Yb
Star Plus brings 'Nayi Soch' with Aamir for Women's day

MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Priyanka-Chopra.jpg?itok=GDkjmIHa
Delhi HC says it can't decide shampoo quality as stated in ads

NEW DELHI: A Delhi court has sent a message to petitioners that it would turn into a lab if it starts entertaining all claims made in media adverts by companies about their products.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Rashmi-Daga_0.jpg?itok=UTWu6_tJ
#TrySomethingNew from FreshMenu.com

MUMBAI: FreshMenu.com, one of the leading online restaurants, recently launched its online campaign, #TrySomethingNew .The series features inspiring young individuals who have dared to try something different in their lives.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories