MAM

Rajasthan Royals eyes $1 mn revenue from ticket sales

MUMBAI: Rajasthan Royals is eyeing revenues of over $1 million from its ticket sales. And, to achieve the target, Indian Premier League (IPL) franchise has tied up with retail chain Suvidhaa Infoserve to be its retail ticketing partner.


Tickets for the seven Rajasthan Royals home matches will be available at Suvidhaa Infoserve’s 18,000 outlets across the country. In Rajasthan, Suvidhaa has 1,000 outlets. These include cyber cafes, mobile booths and grocery stores. Suvidhaa will get a commission on the number of tickets sold.


Rajasthan Royals CEO Sean Morris says that through the deal fans will get tickets in a convenient manner. “We do tie ups that are innovative in nature. Ticket prices range from Rs 500 to Rs 1000. We are targeting revenues of over $1 million from these ticket sales.”


Additionally, for each match, 750 hospitality seats will be available. These are priced between Rs 20,000-25,000. Morris also said that there was no truth to a report that said that the franchise has mandated PwC to find a buyer for it.
 
Suvidhaa Infoserve founder MD and CEO Paresh Rajde notes that the company will offer the Rajasthan Royals a vast retail network that will support the ticket sales. “Thanks to the huge fan following we believe that more and more people will access our S-platform. We also have deals with the soccer teams Mohun Bagan and East Bengal. Our aim is to make our tie up with the Rajasthan Royals a long term relationship,” says Rajde.


A sports marketing expert says that Rajasthan will earn $2.5 million from ticket sales. Mumbai will fare the best in terms of revenue from ticket sales. It could earn even $3.2 million. Bangalore and Delhi will each earn around $3 million. Delhi though is hurt by the fact that it has to give some free tickets to the DDCA. Attendance is expected to be the best in Mumbai and Delhi. Kolkata and Punjab will not earn more than $2 million. In Kolkata two stands were taken down. Punjab‘s stadium is small compared with the other centres. The ticket pricing will be the highest in Mumbai and Delhi. The ticket revenues that franchises will earn will mark around a 40- 50 per cent rise compared with the first season says the expert.
 
Emerging Media CMO Raghu Iyer says that a lot of attention is being paid to the hospitality facilities. In terms of sponsorships, the franchise is targeting a 50 per cent revenue growth over the second season. There are two spots remaining.


Overall, he expects that local revenues for the team will at least double given that last time around ticket revenue was not high. Marketing and promotional activities will start from 16 February 2010. There will be print, television, radio and outdoor campaign. The theme of the campaign will revolve around the never say die attitude of the team and the attributes of valour and bravery that the team stands for.
 
Shilpa Shetty, who owns a stake in the team, will be doing promotional events for the franchise. These will include meet and greet events with fans along with some promotional launches. Iyer also reveals that Shetty has shot another music video. “This time though we have put a spin on the concept of the music video. When people see it they will be taken by surprise,” says Iyer.


On the licensing and merchandising front, Puma has put together a comprehensive product line. “We were impressed at the effort that the company has made. It will include a host of products like footwear, bags. This will launch from 15 February 2010. Initially our focus will be on Rajasthan and Ahmedabad as that is where our core fan base is," Iyer adds.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories