MUMBAI: Lintas Media Group has appointed Raghav Subramanian as COO.

He will be joining LMG on 19 December.

At LMG, he will take on the mantle of running the media business of LMG working with LMG deputy CEO Sudha Natrajan, operating out of Delhi (Gurgaon). He will also be responsible for the Digital offering.

LMG chairperson and Lynn De Souza said, "I feel it will help greatly in taking LMG‘s product offering to meet the new age consumer‘s needs better. His vast experience in various facets of the complete media product, including Value Added Services, is what we were looking for, for a while."

Subramanian added, "I am excited about this challenging new role. Lintas as a brand has enjoyed a great reputation and a pedigree lineage. It will be a delight to be part of the Lintas family."

Natrajan added, "I am pleased to have a mind as seasoned and bright as Raghav, joining LMG. His being an old hat in the Delhi business circles, will propel new business initiatives too."

Raghav comes in with over 20 years of experience in the business of media, consulting, analytics and research. He has spent a decade in New York, with GroupM, working on large worldwide clients. Post coming back to India a year and a half ago, he has headed Strategy across Vivaki Media Brands.