Radio One, Chennai Live tie up for ad sales

MUMBAI: Radio One and Chennai Live, Chennai’s talk radio station, have joined hands for advertising sales, an arrangement that is spreading across private FM radio operators as they attempt to up revenues in a medium that has too many players.

The two radio stations will together offer a bouquet for advertisers to reach out to audiences who love Tamil and English in Chennai.

In a mass market where it is difficult for advertisers to focus on an upper SEC AB skew, this bouquet will ensure a ‘value driven’ approach.

The objective of the association is to give advertisers an opportunity to leverage the positioning of both groups. While Chennai Live is the only English radio station in Chennai, Radio One has a strong presence in markets like Mumbai, Delhi, Bangalore, Ahmedabad, Pune, Kolkata apart from Chennai where it plays Tamil music.

Radio One MD Vineet Singh Hukmani said, “We have partnered with Chennai Live because it allows us local value creation in a commoditized mass market. It is our pleasure to represent this wonderful ‘independent’ station nationally and such an alliance will be a win-win for both.”

Added Chennai Live COO Prem Kumar, “This partnership would allow us to offer a strong value proposition to national brands looking at reaching out to a cosmopolitan Chennaite and we believe that this alliance with Radio one with its “Metro Innovation” strategy will help us achieve this common goal.”

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