MUMBAI: Pure Media has won the media duties of Maxima Watches. The incumbant agency was Zenith Optimedia.

Maxima Watches has launched a new campaign across media vehicles. The accout size is estimated to be around Rs 70 million spread across television, print and other media vehicles.
 
P A Time Industries MD Manjot Purewal said, "The brand has been through challenging times but still has fared well in many aspects of the business. We have always been focused on delivering values to our consumers through excellent products at relatively low price. With new partners on board we are confident to take the brand to another level."
 
Maxima marketing manager Govind Mishra says, "Although it was a bit risky taking a new name on board, it was Pure‘s extensive research and understanding of the brand that gave us the confidence."