CHINA: News broadcaster CNN has appointed Publicitas China (Hong Kong) as the sole advertising sales representative in China for The CNN News Group’s networks and services.

Working closely with CNN’s sales team based in Hong Kong, Publicitas China will be responsible for advertising sales activities for CNN International, CNN/US and CNN.com in China. An official release informs that Publicitas China is a division of PubliGroupe of Switzerland and has sales offices in Shanghai, Beijing and Guangzhou in China.

The release adds that earlier this month, it closed its first major deal with China National Tourism Administration (CNTA). A global tourism campaign was aired on CNN International and CNN/US.

CNN International and CNN/US reach more than 250 million households around the world. The release adds that the latest survey results across all regions (including PAX 2002/2003, Europe 2003, EMS 2003, PGI Latina 2002 and Mendelsohn 2002) confirm that CNN is the news leader in the world and is the leading channel for the key top management target group. Online CNN claims that its sites are the world's leading news and information sites, which are serving over 1.5 billion page impressions every month during the year.