MUMBAI: Promodome Communications has been awarded the creative and media duties of Venkateshwara Group.

The group, based in Meerut, runs Venkateshwara Group of Institutions. The agency will work for the three universities run by the group.

Venkateshwara Group of Institutions chairman Sudhir Giri said, "The decision to go with Promodome is driven by two factors. Firstly, their ability to offer 360-degree communication services through a single window. Secondly, their track record of having built education brands like Manav Rachna University and others.

The advertising and promotion budget for the three universities put together will be in excess of Rs 100 million, and while print will be a major medium to begin with, television, digital media and events will also be used to further the brands with students and parents.

Promodome Communications president Sandiip Kapur added, "Education as a sector is booming in India, and in today‘s times, it is not merely enough to have a quality institution. It is equally important, if not more, to communicate the institutions‘ strength to various audiences. With choices widening, it is essential for colleges and universities to also focus on brand building, and that‘s where we intend to play a significant role."