MUMBAI: Primesite, the Mudra Max-owned out-of-home (OOH) agency, has roped in Shermann Colaco as general manager.

Prior to this, Colaco was with Ogilvy & Mather as management supervisor – account management.
 
Said Primesite senior VP Mandeep Malhotra, "Colaco’s varied experience across categories and professional capability will help our teams deliver better. I am quite confident that he will add a lot of value in enhancing our outdoor business."

Colaco has over 13 years of experience in the advertising industry. He has worked with clients such as Barclays Bank, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel, HBO, Hindustan Lever and Star Plus. 
 
Colaco said, "The Mudra vision is outstanding in the marketplace and the exploration with Primesite will be fun and most interesting time of my professional journey." 
 
Colaco began his career with Primesite Outdoor Advertising in 1999 and subsequently moved to The Media Network in 2001. He worked with Madison Outdoor Media Services and later, in 2002 moved to Portland India Outdoor advertising as group account director.