MAM

Primesite appoints Raza Syed as new group account head

MUMBAI: Primesite, Mudra Max‘s out-of-home specialist unit, has roped in Raza Syed as the new group account head.


Prior to this, Syed was with Serve & Volley as regional manager and head for outdoor - West.


In his new role at Primesite, Syed will be responsible for client acquisition and business wins.













Says Primesite SVP Mandeep Malhotra, "Raza brings abundant experience in the departments of media ownership, planning and buying, client servicing and business development. I wish him every success in this new assignment."


Adds Syed, "Mudra Max boasts a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns and winning major awards recently. I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success."


Syed has over 11 years of experience in the industry, which includes a 4-year stint in international markets. He began his career with Mahindra & Mahindra and followed it with stints with Emirates Outdoor and Serve & Volley. Raza has worked on brands such as Pepsi, Western Union, Nivea, Thomas Cook, Barclays, Deutsche Bank, Diageo Radico and Orbit.

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