MUMBAI: Primesite, Mudra Max‘s out-of-home specialist unit, has roped in Raza Syed as the new group account head.
Prior to this, Syed was with Serve & Volley as regional manager and head for outdoor - West.
In his new role at Primesite, Syed will be responsible for client acquisition and business wins.
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Says Primesite SVP Mandeep Malhotra, "Raza brings abundant experience in the departments of media ownership, planning and buying, client servicing and business development. I wish him every success in this new assignment." |
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Adds Syed, "Mudra Max boasts a very strong senior leadership team and a unique work culture, both of which have been integral to them doing some great campaigns and winning major awards recently. I look forward to contributing to the team here and becoming a catalyst in helping brands reach a new level of success." |
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Syed has over 11 years of experience in the industry, which includes a 4-year stint in international markets. He began his career with Mahindra & Mahindra and followed it with stints with Emirates Outdoor and Serve & Volley. Raza has worked on brands such as Pepsi, Western Union, Nivea, Thomas Cook, Barclays, Deutsche Bank, Diageo Radico and Orbit. |
