MUMBAI: Entertainment and marketing company CAA Kwan has announced their newest sign up - actress Preity Zinta.

Zinta will now be exclusively managed and represented by CAA Kwan and together they will explore opportunities focused on brand associations, endorsements, live appearances and overall brand and image management.

CAA Kwan managing partner Anirban Das Blah said, "Preity has always been someone who‘s carved a unique space for herself in the media and audience spectrum. She has consistently expanded her horizons beyond the realms of just films and has proved her conviction and her path breaking approach time and time again. Brands and live entertainment based agencies are always looking for actors who have a strong audience and youth connect, which is something that Preity epitomises very strongly."

Zinta said, "I am very excited with this association. I‘m sure this will be a fun and fruitful association as I‘m very impressed with the passion and professionalism of the people working here."