MUMBAI: Kitchen appliances brand Preethi Kitchen Appliances has signed a two-year agreement with Aircel Chennai Open 2012. Preethi Kitchen Appliances will come on board as the ‘Official Kitchen Appliances Partner‘ for the third consecutive year after making a debut in 2010. Following two years at India‘s only ATP World Tour event, Preethi Kitchen Appliances has extended their contract for 2012.

This 2012 edition of the Aircel Chennai Open will be held from 2 - 8 January at the SDAT Stadium in Chennai. The tournament will see in action a line-up of Indian and International players including world number 9 Janko Tipsarevic, world number 10 Nicolas Almagro, Somdev Devvarman, Rohan Bopanna and Mahesh Bhupathi, among others.

Preethi Kitchen Appliances MD Vijay Srinivasan said, "Preethi brand has always been proud to partner with the Aircel Chennai Open, at our home turf. An ultimate test of endurance and perseverance, Aircel Chennai Open, a world class tennis tournament has been the perfect occasion for showcasing Preethi‘s product ranges that are renowned for their performance, quality, reliability and safety."

A spokesperson from IMG Reliance said, "We are glad that Preethi Kitchen Appliances has decided to continue their association with Aircel Chennai Open, one of India‘s premier sports events. The Aircel Chennai Open which attracts thousands of visitors in attendance during each event, has over the past 17 years proven to be an ideal platform for corporate houses to target a diverse range of audiences. The successful conduct of the event is further illustrated by sponsors like Preethi Kitchen Appliances continuing their association."