Mumbai: This November, My Scene Dolls, the Barbie brand from Mattel Toys in association with Pogo brings an all India contest Fashion Guru for budding designers.

This contest, hosted by Prime Pogo host Chinu, will end on 28 November and will help India discover its youngest fashion designer. Creative minds will have to send in their designs based on the My Scene Barbie doll themes, taking inspiration from them and learning through My Scene fashion tips in the process, states an official release.

 
 
Three lucky winners will get their share of fame, glory by sharing screen space with Chinu on Prime Pogo and the chance to dress her in their own creation! They will also be crowned the Fashion Guru on Pogo. The lucky winners will be eligible to win fabulous prizes, adds the release.

"The recent popularity with older girl-targeted dolls has brought new excitement to the fashion doll category and dispelled the myth that girls aged 8 to 10 are less interested in fashion dolls," says Mattel Toys (I) VP Marketing Nanette D'sa, "It is extremely important to keep up with the changing trends of today. Nowadays young girls are so fashion-conscious and spend a large amount of time thinking and styling their own outfits. Hence we thought that partnering with a channel like Pogo is the apt medium to reach young creative and imaginative mind".

Turner International India Pvt. Ltd vice president advertising sales Monica Tata said, "In true Pogo style, the contest will once again provide kids with a sense of ownership and a feeling of "its my TV", by offering lucky winners the dream chance to dress Chinu."