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Percept/H Delhi appoints Rajiv Agrawal as ECD

MUMBAI: Percept/H has appointed Rajiv Agrawal as executive creative director for its Delhi branch. He joined the agency on 13 September and will report to Percept/H chief creative officer Ryan Menezes.


Formerly, Agrawal was creative director at Lowe Lintas, Delhi and before that senior creative director at JWT. He has also worked with Ogilvy and Draftfcb Ulka.
 
Agrawal said the creative freedom he was to get as the ECD was one of the primary reasons he moved.


“Everyone’s take on creativity differs. In bigger agencies this problem seems to exacerbate, as too many people are involved in the creative process. In the field of advertising its very important to have the elbow room; and here as the ECD I will get that,” Agrawal added.


Besides managing the brands – agency’s Delhi branch handles – such as Hero Honda, Canon and Delhi Police, Agrawal’s mandate also includes getting new businesses and amplifying brand Percept/H’s creative portion. 
 
“Percept/H is a strong creative agency with a sound business model. Besides getting new business, we are also working towards enhancing the creative side of our agency – strike balance between business and creativity. We will do that by getting new businesses,” Agrawal concluded.


In his over 17 years of experience Agrawal has worked for brands such as Pepsi, Mountain dew, SBI cards, Horlicks, Monster.com, GE Money, and Hero Honda.

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